Re: Restaurant Wine Pricing
    Ed Hale, April 9, 2001
     

    I guess where I'm a little confused yet is with the following:

    Wine pricing for the most part with the above $15 a bottle labels have pretty much AT LEAST doubled in the past 5 years (many have tripled). These guys (the wineries) I assume were operating in the black prior to this escalation. So one can only assume that their bottom line has been significantly improved.

    Likewise, let's assume restaurants were doing OK before this escalation in wine pricing. Maintaining their same markup ratio has now brought considerably more black to the bottom line all without so much as lifting a finger, not to mention the increase in consumer demand for wine as well. I still have trouble with the "we need it to provide the food quality we do scenario". More power to them for as long as they can ride the wave of popularity. Mr. Simpcox and I will continue to find establishments that have reasonable wine and/or corkage fees.

    Too many younger consumers still perceive wine as a lower cost alternative to a mixed drink, just as beer is. Price wine at the inflated levels it's reaching, and you'll never entice the younger generation to try it. It's a lot easier in your head to justify a round of drinks at $5 a pop than to order a bottle of wine at $60 or $70.

    As a final thought, I'm sure you've seen or heard of some restaurants charging a per person corkage fee. A number of establishments in the L.A. area are charging $10 per person per bottle. While I realize that alcohol sales have long been a substantial portion of a restaurants bottom line, I think this crosses way over the line of "supporting the food". I wonder if they wear a mask and carry a pistol too!

 
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  • Restaurant Wine Pricing

  • Mark Brown, April 2, 2001
  • Re: Restaurant Wine Pricing

  • Ed Hale, April 3, 2001
  • Re: Restaurant Wine Pricing

  • A. Simpcox, April 3, 2001
  • Re: Restaurant Wine Pricing

  • Thomas Mercer-Hursh, April 7, 2001
  • Re: Restaurant Wine Pricing

  • Ed Hale, April 4, 2001
  • Re: Restaurant Wine Pricing

  • A. Simpcox, April 3, 2001
  • Re: Restaurant Wine Pricing

  • Ed Hale, April 7, 2001
  • Re: Restaurant Wine Pricing

  • A. Simpcox, April 7, 2001
  • Re: Restaurant Wine Pricing

  • Ed Hale, April 9, 2001
  • Re: Restaurant Wine Pricing

  • Fernando Divina, August 1, 2001
       
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